WSWV & Cumberland Broadcasting LLC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile app, participate in contests or surveys, or interact with our station in any other way.

1.  Information We Collect

We may collect the following types of information:

a.  Personal Information:

  • Name, email address, phone number
  • Mailing address
  • Age or date of birth
  • Social media handles (if shared)

Any other information voluntarily provided via forms, contests, surveys, or correspondence

b.  Technical Information:

  • IP address
  • Browser type and operating system
  • Device type and unique identifiers

Usage data from our website or app (pages visited, time spent, etc.)

c.  Audio Content:

  • Calls or voice messages you leave for broadcast

Participation in live or recorded segments (with consent)

2.  How We Use Your Information

We use your information to:

  • Provide, operate, and improve our services
  • Communicate with you (e.g., station updates, promotions, contests, song requests)
  • Manage contests, sweepstakes, and surveys
  • Broadcast listener comments or stories (with your consent)
  • Analyze listener trends and audience engagement

Comply with legal obligations

3.  Sharing Your Information

We do not sell your personal information. We may share your data with:

  • Service providers who support station operations (e.g., web hosting, analytics, telecom)
  • Contest sponsors, only with your consent
  • Law enforcement or regulatory authorities, if required by law
  • Social media platforms, only when you engage with our content or tag us

4.  Your Choices and Rights

You have the right to:

  • Opt out of marketing emails
  • Opt out of text messages by replying STOP
  • Request access to your personal data
  • Request correction or deletion of your data
  • Withdraw consent where processing is based on consent

To make a request, contact us at: admin@cumberlandbroadcasting.com or 276-524-0181

5.  Data Security

We implement reasonable technical and organizational measures to protect your personal data. However, no system is 100% secure, and we cannot guarantee absolute protection.

6.  Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal data from children without parental consent.

7.  Third-Party Links

Our website or social media may contain links to third-party sites. We are not responsible for the privacy practices of those sites.

8.  Changes to This Policy

We may update this policy from time to time. Changes will be posted on our website with the updated effective date.

9.  Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:

WSWV
Cumberland Broadcasting LLC
PO BOX 614
Pennington Gap VA  24277
276-524-0181
admin@cumberlandbroadcasting.com

Effective Date:  04/26/2025